Brescia gets bold
Brescia University College is still keeping its kick after 90 years of life.
The college launched a new branding identity at its 90th anniversary opening celebration on Monday. The new brand will give the college the opportunity to re-energize its focus and communicate its values of education with others.
“It’s a promise that we’re making to students, prospective students and our entire community that is a combination of our heritage at Brescia and the various characteristics of who we are and what we have done over the past nine decades,” Colleen Hanycz, principal of Brescia University College, said.
According to Hanycz, Brescia has never focused on a specific brand identity before.
The new tagline of the college will be “Brescia Bold: Choose to Lead” and its website features testaments on what being bold means to various people in the Brescia community.
“We worked with an external consultant, who held focus groups and surveys for members across the Brescia community — our students were very engaged in this process as well as our staff, alumni, faculty and friends,” Hanycz explained.
In addition to the launching of the new brand, Monday’s celebration included an opening mass, a community barbeque and an alumni recognition event.
“This can be seen as moving in a new direction for us,” Hanycz said.
¬— Allie Fonarev
CFA designation comes to Ivey
Students at the Richard Ivey School of Business will soon have the opportunity to add another qualification to their degree.
Ivey has recently initiated a joint partnership with the Toronto Chartered Financial Analyst Institute.
The CFA Institute is globally recognized as a top investment non-profit agency. This merger will offer the Chartered Financial Analyst designation to Ivey students.
“The CFA oversees the well-recognized gold standard of the investment world,” Stephen Foerster, finance professor at the Richard Ivey School of Business said. “It is an in-depth individual self-study program and is recognized world-wide.”
The partnering programs will be between Ivey’s HBA undergraduate program and its MBA program.
“The partnership through the Institute will allow the school to recognize the curriculum as being tied to CFA standards,” said Sara Pacella, manager external communication & member services of the Toronto CFA. “Part of the partnership is to prepare students to take the official CFA exam,” she added.
The CFA will also be delegating funds towards five annual scholarships for students entering the first level of the CFA program.
Scholarship recipients will receive reduced CFA exam registration fees as well as free program enrolment fees. As an added bonus, recipients will also be provided complimentary sample exams, webcasts and news briefs.
The Richard Ivey School of Business is the CFA’s second partnership in Ontario.
— Ruina Zhang