Arts & Life
Wherefore art thou Romeo? Try Twitter
May 8, 2010
By Amber Garratt
The Royal Shakespeare Company has brought all the drama of William Shakespeare’s Romeo and Juliet to Twitter in their innovative project Such Tweet Sorrow.
Over the course of 5 weeks six actors from the Royal Shakespeare Company are tweeting an improvisation of Romeo and Juliet using a combination of modern day English and current British events.
Twitter accounts have been created for Romeo (James Barrett), Juliet (Charlotte Wakefield), their families, friends and enemies. All of whom have no script, just a diary of events, and 140-character-or-less Tweets to interact with each other and their audience.
This production is an ambitious experiment by the Royal Shakespeare Company as Such Tweet Sorrow is the world’s first truly interactive Twitter production. Excitement continues to build since Such Tweet Sorrow’s launch on April 12th.
“I think everyone has been surprised with the response. Some people really like it and some are really sceptical. When Juliet went online on the second day she already had over a thousand followers. We didn’t think that such an uptake would happen right away,” Tim Wright, one of the productions playwrights, explains. “It is surprising how much conversation and debate is going on within the audience and the community about this project.”
Utilizing Twitter in such a ground-breaking way has allowed the Royal Shakespeare Company to captivate a wide and diverse audience. The use of social networking websites as a medium for future productions has the potential to open doors for the Arts.
“Interactive media is really just another outlet. It is not in competition with live production; it just broadens the possibilities,” Wright justifies. “In the future people need to start thinking of an interactive way to engage people. For example TV companies are have to engage their audiences, people are not just watching TV anymore.”
“Life is out there on the internet. And it intrigues me to see that and how you can interact with it,” Wright says. “Interactive drama is about how audiences can become more a part of productions and how we can use technologies to accomplish that.”
To see all the drama of Such Tweet Sorrow unravel visit www.suchtweetsorrow.com.





