The online reality television show Beer4Breakfast has set its sights on London, and the police are not happy about it.
Beer4Breakfast.ca is looking for students to answer their casting call with photos and videos of their parties to prove their house is worthy of being featured on the reality show.
Michael McCrudden, creator and producer of Beer4Breakfast, described his show as a platform to end the debate over which schools throw the best parties.
“It’s a half-hour web-based reality competition show grading students on what they learn when they close their books and start letting loose,” McCrudden said.
The Beer4Breakfast staff includes a DJ, a bartender and a photographer for the events.
“Due to their experience in the entertainment industry, they have the responsibility of grading how the party was,” McCrudden explained.
The Beer4Breakfast crew films the parties, awards them letter grades and later turns them into reality TV episodes to be uploaded. Viewers then vote on which party they thought was the best.
The first episode of the show has already been released, and features a party in Hamilton complete with several kegs, intense beer pong games and a foam-filled kiddie pool.
Based on Western’s partying reputation, and influenced by his own run-in with the ‘Saugeen stripper,’ McCrudden was excited to film a London episode.
“Western’s got a larger number of students than any other school,” McCrudden said. “These beautiful blonde girls just flock to London, Ontario for whatever reason, and the guys there are confident, proud—the alpha male types. I think that’s the mix that leads to high caliber parties.”
However, London police are not jumping on the bandwagon.
“If they’re coming to the city, they can expect to see police at their party,” Dennis Rivest, media relations for the London Police Service, said.
Brad Duncan, police chief, was also not impressed by the website crew’s imminent arrival. He claimed organizations such as Beer4Breakfast promoting binge drinking in the city was reckless, and pointed to the Fleming riot last year as indicative of what can happen when a party gets out of hand.
“Should that party even remotely land in London, they’re going to have some visitors wearing blue, because we won’t tolerate that,” Duncan said in a press conference last week.
On their website, Beer4Breakfast called the city officials’ responses harsh and autocratic. Undeterred, the website plans to go ahead with the London episode.
“We will have a guest list, and be checking ID. The numbers are controlled, it’s a private party,” McCrudden said. “We’ve spoken with the police, they just want to make sure we’re not doing anything illegal, which we’re not.”
Beer4Breakfast’s plan to come to London received a lukewarm response from Western students.