145,000

Unique Page Views
Per Month

*According to 2015-16 Google Analytics statstics

440,000

Unique Site Visitors
Per Year

*According to 2015-16 Google Analytics statstics

80% Of Visitors

18-35 Year Old
Demographics

*According to 2015-16 Google Analytics statstics

60% Increase

In Visitors Over
Previous Year

*According to 2015-16 Google Analytics statstics


Online Advertising Rates

Gazette Online Advertisements are priced by CPM (Cost Per Thousand) according to the following table. Ad visibility is fluid and changes based on current average views for the month. The duration of an ad depends on the number of impressions purchased and the location chosen.

Position Size (pixels)
Rate (+HST)
Visibility
Desktop & Mobile: CPM
Impact - Top (High CTR)
970x120 $10 CPM
35%
Impact - Bottom
970x120 $10 CPM 20%*
Sidebar - Top (High CTR)
300x250 $10 CPM 50%
Sidebar - Middle
300x250 $10 CPM 50%
Sidebar - Bottom
300x250 $10 CPM 50%
In Story - Middle (High CTR)
300x250 $10 CPM 40%
Desktop Only: CPM
Page Curl & Large Triangle (High CTR*)
75x75, 500x500
$10 CPM 20%*
Leaderboard - Top (High CTR)
728x90 $10 CPM 20%
Leaderboard - Bottom
728x90 $10 CPM 20%
Mobile Only: CPM
Leaderboard - Top Mobile (High CTR)
320x90 $10 CPM 30%
Leaderboard - Bottom Mobile
320x90 $10 CPM 30%
*Based on limited available data

CPM = Cost Per Thousand ad impressions.

CTR = Click Through Rate. How often an ad is clicked.

Visibility = How often the position will be visible as a percentage of monthly views.
e.g: Sidebar top will be visible to 50% of all visitors in a month. Divide this percentage by how many are sharing an ad location.


Average site page views (2016 data)
WEEKLY DAILY
SCHOOL YEAR
(September 1 – May 31)
40,000 5,715
SUMMER
(June 1 – August 31)
23,750 3,393
FULL YEAR
(January 1 – December 31)
45,000 6,428

To find average impressions a * v = ia = Average Site Page Views
v = Position visibility as a decimal (e.g. 30% = .30)
i = Impressions

To budget for your ad ( i / 1000 ) * cpm = $i = Impressions
cpm = Current CPM Rate
$ = Total Ad Cost



Choosing Your Ad Size And Location

Gazette Online Advertisements are sold by location and pixel size. Certain ad locations are visible only on desktop platforms, mobile platforms or both formats.


Visible On Both Desktop & Mobile

These ad locations will show up on both mobile and desktop platforms. The Impact Top and Bottom ads will resize to fit the mobile device screen-width and will stay in their respective positions. Sidebar ads will move from the right-hand side and appear at the bottom of the page when viewed on mobile.

Impact – Top: 970x120. Ad resizes to page width proportionally, therefore small text will be hard to read on mobile. Above all page content.
Impact – Bottom: 970x120. Same as above. Below all page content.
Sidebar – Top: 300x250. Right of all content (below on mobile). Very top of sidebar.
Sidebar – Middle: 300x250. Same as above. Bottom of sidebar.
Sidebar – Bottom: 300x250. Same as above. Bottom of sidebar, below Middle.
In-Story – Middle: 300x250. Located in the center of all articles.

Visible On Desktop Only

These ad locations are only visible on desktop devices.

Page Curl: Small icon to the top-right of the page. Hover over for larger ad. 75x75 triangle enlarges to 500x500 triangle.
Leaderboard - Top: 728x90. Below menu and header, above main content area.
Leaderbord - Bottom: 728x90. Below main content area, directly above footer.

Visible On Mobile Only

These locations are only visible on mobile devices. The Mobile Leaderboards replace their desktop versions and are better suited for mobile viewing.

Leaderboard – Top Mobile: 320x90. Below menu and header, above main content area.
Leaderbord – Bottom Mobile: 320x90. Below main content area, directly above footer.


Connect your brand to students at Western!

Off-Campus Advertisers

If you are an off-campus business or organization looking to advertise with The Gazette, please contact our advertising specialist.

Diana Watson

Office: 519-661-2111 x.89013
Cell: 226-268-7218
Email: dwatso4@uwo.ca

Gazette Advertising and Marketing Office
Room 263D
University Community Centre
Western University
London, ON, N6A 3K7

USC & Western Departments

If you are a Western department or organization looking to advertise with The Gazette, please contact our advertising department.

Ian Greaves

Office: 519-661-3579
Email: adoffice@uwo.ca

Gazette Advertising is an accredited business with the Better Business Bureau since 1985.


The Western Gazette Student Newspaper is not affiliated with F-Media (Free Media)

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