What is Sponsored Content?

Sponsored content allows your business to expand on your brands message to your target audience in a closer and more intimate manner than traditional print and online advertising. By writing about your brand and supplying informative content, you can achieve a better understanding of your product and form a closer bond with your customers.

Thousands of people search every day for information on a new product or service. Your can help inform them right at the start by giving them truthful and quality benefits right the first time and prevent potential misunderstanding.

What's involved

There are three main parts to the Sponsored Content program.

❶ Article

There will be an article, or advertorial, for the message you want to promote. It will be located in our Sponsored Content section of the site.

❷ In-Story Ad

An In-Story ad linking to your sponsor content advertorial helps direct visitors to your message. This ad shows up site-wide in all articles.

❸ Social Connection

Your message will be posted to Facebook once a week as a sponsored post and tweeted out on Twitter three times per week. This connects you directly with the Gazette's 5200+ Facebook followers, and 9500+ Twitter followers.

Gazette Sponsored Content Rates
Full Campaign
Social Campaign
$1000 weekly

$300 weekly
Website Ad

Social Posts
Social Posts

Website Ad (In-Story) can be substituted for any other 300x250 location. 5000 weekly impressions are included with Full Campaign. Extra impressions can be added at the current CPM rate.

Gazette Media Reach
Gazette Online
80,000 avg. monthly sessions
Facebook 5,300 likes
Twitter 9,600 followers
Total Reach

Reach: the total number of people potentially exposed during a given period.

Advertorial Guidelines

The advertorial will be presented similar to other written articles on The Gazette website. Every advertorial includes a photo or illustration at the top of the article and give credit to the photographer or source (a licence to use the supplied image is required). The advertorial will be differentiated from the rest of the site content by being presented under the ‘sponsored content’ section and it will carry a disclaimer at the end stating the non-involvement of the editorial department in the creation of the advertorial content. Good taste and judgment should govern all advertorial content.

The following are specific prohibitions on content:

  • Plagiarism of content from other sources
  • Defamatory or libellous statements
  • Stereotypes and derogatory content regarding race, gender, age, religion, ethnicity, sexual orientation or social status
  • Anything promoting illegal activity
  • Anything promoting the sale of sexual services
  • Anything that is inconsistent with University policies dealing with discrimination and harassment or contrary to provincial human rights legislation

Other prohibitions may apply and will be judged on a case-by-case basis.
The Editor-in-Chief reserves the right to refuse publication of any advertorial content.

You can download the information on this page as a PDF.
Sponsored Content Information Sheet

Connect your brand to students at Western!

Off-Campus Advertisers

If you are an off-campus business or organization looking to advertise with The Gazette, please contact our advertising specialist.

Diana Watson

Office: 519-661-2111 x.89013
Cell: 226-268-7218
Email: dwatso4@uwo.ca

Gazette Advertising and Marketing Office
Room 263D
University Community Centre
Western University
London, ON, N6A 3K7

USC & Western Departments

If you are a Western department or organization looking to advertise with The Gazette, please contact our advertising department.

Ian Greaves

Office: 519-661-3579
Email: adoffice@uwo.ca

Gazette Advertising is an accredited business with the Better Business Bureau since 1985.

The Western Gazette Student Newspaper is not affiliated with F-Media (Free Media)

If you're looking to advertise with Western News, the staff and faculty centric paper; please click here.

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