179,500

Unique Page Views
Per Month

*According to 2016-17 Google Analytics statstics

411,000

Unique Site Visitors
Per Year

*According to 2016-17 Google Analytics statstics

80% Of Visitors

18-35 Year Old
Demographics

*According to 2016-17 Google Analytics statstics

12% Increase

In Visitors Over
Previous Year

*According to 2016-17 Google Analytics statstics


Online Advertising Rates

Gazette Online Advertisements are priced by CPM (Cost Per Thousand) according to the following table. Ad visibility is fluid and changes based on current average views for the month. The duration of an ad depends on the number of impressions purchased and the location chosen. Most positions perform well regardless of their page location.


Position Size (pixels)
Rate (+HST)
Visibility
Desktop & Mobile: CPM
Impact - Top (High CTR)
970x150 $10 CPM
60%*
Sidebar - Top (High CTR)
300x250 $10 CPM 50%
Sidebar - Middle
300x250 $10 CPM 50%
Sidebar - Bottom
300x250 $10 CPM 50%
In Story - Middle (High CTR)
300x250 $10 CPM 40%
Desktop Only: CPM
Leaderboard - Top (High CTR)
728x90 $10 CPM 20%
Leaderboard - Bottom
728x90 $10 CPM 20%
Mobile Only: CPM
Leaderboard - Top Mobile (High CTR)
320x100 $10 CPM 30%
Leaderboard - Bottom Mobile
320x100 $10 CPM 30%
Sticky - Anchor (High CTR)*
320x50 $10 CPM 60%*
*Based on limited available data

Download the Gazette Online rate card PDF: Gazette Online Rate Card

CPM = Cost Per Thousand ad impressions.

CTR = Click Through Rate. How often an ad is clicked.

Visibility = How often the position will be visible as a percentage of monthly views.
e.g: Sidebar top will be visible to 50% of all visitors in a month. Divide this percentage by how many are sharing an ad location.


Average site page views (2016-17 data)
WEEKLY DAILY
SCHOOL YEAR
(September 1 – May 31)
41,500 5,928
SUMMER
(June 1 – August 31)
23,500 3,357
FULL YEAR
(January 1 – December 31)
45,000 6,428

To find average impressions a * v = ia = Average Site Page Views
v = Position visibility as a decimal (e.g. 30% = 0.30)
i = Impressions

To budget for your ad ( i / 1000 ) * cpm = $i = Impressions
cpm = Current CPM Rate
$ = Total Ad Cost


What are the benefits of CPM?

Real views

CPM allows your ad to be seen through guaranteed impressions rather than a duration of time. You can reach a mass of people at a lower cost based on views, not time. Through CPM, you’re paying for a set amount of views on your ad and that means real people seeing your ad. Your ad will only count an impression when someone loads your ad.

Flexibility

CPM can accommodate any budget. Even smaller budget amounts can access the benefits of online advertising with guaranteed impressions for their ad.

Clicks

Some positions have lower impressions — but higher clicks. These positions have the added benefit of not only being seen throughout the website, but having bigger engagement with your target market. Clicks drive people to your site where they can interact and learn more about your brand.



Formatting your ad

Ads are sized in pixels (e.g: 300 pixels by 250 pixels). JPEG, PNG or GIF (animated or static) and HTML5 Responsive. RGB colour space, 72dpi resolution. Please keep ad sizes under 1Mb. Flash ads are not supported.


Choosing Your Ad Size And Location

Gazette Online Advertisements are sold by location and pixel size. Certain ad locations are visible on desktop only platforms, mobile only platforms or both formats.


Desktop & Mobile Space

Impact

Above all page content. Ad resizes to page width proportionally.
Small text may be difficult to read on mobile devices.

  • 1: Top: 970x150

Sidebar

Right of body content (below on mobile).

  • 3: Top: 300x250
  • 4: Middle: 300x250
  • 5: Bottom: 300x250

Body

Middle of all content in the article.

  • 6: In-Story: 300x250

Desktop Only Space

Desktop Leaderboards

Above / Below main content area.
Swaps with Mobile Leaderboards at small screen sizes.

  • 2: Top: 728x90
  • 7: Bottom: 728x90

Mobile Only Space

Mobile Leaderboards

Above / Below main content area.
Swaps with Desktop Leaderboards at large screen sizes.

  • 2B: Top: 320x100
  • 7B: Bottom: 320x100

Sticky

Stays visible at the bottom of the screen while scrolling through the page.

  • 8: Anchor: 320x50

Desktop & Mobile Space

Impact

Above all page content. Ad resizes to page width proportionally.
Small text may be difficult to read on mobile devices.

  • 1: Top: 970x150

Sidebar

Right of all content (below on mobile).

  • 3: Top: 300x250
  • 4: Middle: 300x250
  • 5: Bottom: 300x250

Body

Middle of all content in the article.

  • 6: In-Story: 300x250


Desktop Only Space

Desktop Leaderboards

Above / Below main content area. Swaps with Mobile Leaderboards at small screen sizes.

  • 2: Top: 728x90
  • 7: Bottom: 728x90


Mobile Only Space

Mobile Leaderboards

Above / Below main content area. Swaps with Desktop Leaderboards at large screen sizes.

  • 2B: Top: 320x100
  • 7B: Bottom: 320x100

Sticky

Stays visible at the bottom of the screen while scrolling through the page.

  • 8: Anchor: 320x50

Connect your brand to students at Western!

Off-Campus Advertisers

If you are an off-campus business or organization looking to advertise with The Gazette, please contact our advertising specialist.

Diana Watson

Office: 519-661-2111 x.89013
Cell: 226-268-7218
Email: dwatso4@uwo.ca

Gazette Advertising and Marketing Office
Room 263D
University Community Centre
Western University
London, ON, N6A 3K7

USC & Western Departments

If you are a Western department or organization looking to advertise with The Gazette, please contact our advertising department.

Ian Greaves

Office: 519-661-3579
Email: adoffice@uwo.ca

Gazette Advertising is an accredited business with the Better Business Bureau since 1985.


The Western Gazette Student Newspaper is not affiliated with F-Media (Free Media)

Western News no longer produces a print publication. To advertise to staff, faculty and students alike, please click here.


Current Western statistics can be found here: Facts & Figures 2016-2017


Print Advertising

Attract attention with guaranteed pickup!


Learn More

Online Advertising

Engage students on the fastest growing medium!


Learn More

Sponsored Content

Interact with students on a whole new level!


Learn More