Directly in the hands of students, staff and faculty
If it matters to Western, it matters to us
The Gazette is Western University's official student newspaper. The Gazette is in a unique position to target London's ever-growing student population as well as the University's faculty and staff. Advertising with The Gazette offers a unique insight into the modern and ever-changing campus lifestyle.
Pick-Up Points, Including
Faculty And Staff
*According to Western University
|Off-Campus Commercial Retail Rates
(All ads include colour)
($1.30 Line Rate)
($0.95 Line Rate)
||$1045.00 (per ad)
||$1072.50||$783.75 (per ad)|
||$715.00||$522.50 (per ad)|
|1/4 Page (Hor & Vert)
||$364.00||$266.00 (per ad)|
|1/4 Page (Square)
||$362.70||$265.05 (per ad)|
||$182.00||$133.00 (per ad)|
||$91.00||$66.50 (per ad)|
||$45.50||$33.25 (per ad)|
|Front Page Banner
||1 – 3 ADS
||$350 (per ad)|
|4 – 6 ADS||$315 (per ad)|
|7 – 13 ADS||$301 (per ad)|
|14 – 26 ADS
||$294 (per ad)|
|Download the Off-Campus rate card PDF: Off-Campus Rate Card|
Western University academic departments, please click below for your rate card.Rate Card
Western business units, please click below for your rate card.Rate Card
USC departments, please click below for your rate card.Rate Card
Undergraduate students and student groups, please click below for your rate card.Rate Card
The print edition of The Gazette offers both display and classified options.
- Display Ads are ads that appear anywhere on the pages of the paper. They usually include photos, graphics and variations in type size and selection. Display ads are priced according to the space they take up.
- Classified Ads are small word ads that run within a classified ad space. The type style and size are fixed. Classified ads are priced by word, with a 30 word default price and a cost per extra word over that default. An online version of the ad, included in the price, can be seen on the classified page.
Classified ad rates for 2016-2017
(Base rate is for 30 words)
|1 - 3 ads||$8.35, 0.25 extra word|
|4 - 8 ads||$7.70, 0.23 extra word|
|9 - 12 ads||$7.15, 0.21 extra word|
|13 - 20 ads||$6.60, 0.19 extra word|
|21 - 34 ads||$6.05, 0.17 extra word|
|35 - 50 ads||$5.50, 0.15 extra word|
|51+ ads||$4.95, 0.15 extra word|
|short rate applies for cancelled ads|
An online version of the ad, included in the price, can be seen on the classified page.
Classified ads with a corresponding event receive a calendar listing on the Gazette Events Calendar page as part of their listing.
What are the benefits of print advertising?
Even in this age of mass digital advertising, print media still is regarded as one of the most trusted sources for information. Consequently this also applies to advertisements within print media as print advertisements are trustworthy and honest than their online counterparts.
Advertisers struggle with getting their message out to the public, and that is harder when there are more and more devices vying for our attention every day. Newspapers and similar printed media still hold our attention higher than any other format, with 60% of readers not consuming any other media at the same time as reading newspapers. Attention is an important role in advertising, as high levels of attention correlate with a higher advertising response rate, especially when coupled with the trust and authenticity that newspapers provide.
Sizing Your Ad
Gazette Print Advertisements are sold by width and depth, measured in columns and agate lines respectively (an agate line is 1/14”). An ad can be sized to accomodate your budget or you can pick from among the sizes illustrated. All ads include process colour and free design in the price.
Front Page Basebar
1/2 Page Horizontal
1/2 Page Vertical
1/4 Page Horizontal
1/4 Page Vertical
1/4 Page Square
1/8 Page Vertical
Pricing Your Ad
Pricing varies depending on the number of ads being purchased. Process colour and free design are included in the price of all ads. Call or email Diana Watson, and a custom quote will be created. Please provide your full contact information including email.
Creating Your Ad
We offer free creative design included in the price of your ad. You can also submit artwork. Submitted artwork should follow these guidelines:
- Vector: Press-quality PDF prefered, AI
- Raster: TIFF, High-quality JPEG
- 300 DPI image resolution
- CMYK colour space
- All fonts embedded and vectors expanded
Ads should be ordered by noon one week prior to publication date.
Our publishing schedule for the 2017-2018 academic year is available as a PDF.
There is also a explanation of sizes and pricing formula available to download.
Ad Sizes and Pricing