Sponsored Gazette content to increase audience engagement
Your business has a story, let us tell it
Social media interaction and intergration allows your message to be front-and-centre to those who matter most to you — students.
The Only Campus Newspaper at Western University
What is Sponsored Content?
Sponsored content allows your business to expand on your brands message to your target audience in a closer and more intimate manner than traditional print and online advertising. By writing about your brand and supplying informative content, you can achieve a better understanding of your product and form a closer bond with your customers.
Thousands of people search every day for information on a new product or service. Your can help inform them right at the start by giving them truthful and quality benefits right the first time and prevent potential misunderstanding.
There are three main parts to the Sponsored Content program.
❶ Online Advertorial
There will be an article, or advertorial, for the message you want to promote. It will be located in our Sponsored Content section of the site.
❷ 360° Video
a 360° Video is an exciting new way to showcase your business. Allow students and customers to virtually explore your location right from their device.
❸ Social Posts
Your message will be posted to Facebook once a week as a sponsored post and tweeted out on Twitter three times per week. This connects you directly with the Gazette's 5200+ Facebook followers, and 9500+ Twitter followers.
|Gazette Sponsored Content Rates|
|Interactive Social Campaign
||À la carte|
||Online Advertorial *||$190 Weekly|
All prices +HST
Duration: The Online Advertorial will be viewable on the Gazette website for one year from it's publishing date.
* Online Advertorial "à la carte" doesn't include links from Gazette social media.
|Gazette Media Reach
||80,000 avg. monthly sessions
Reach: the total number of people potentially exposed during a given period.
The advertorial will be presented similar to other written articles on The Gazette website. Every advertorial includes a photo or illustration at the top of the article and give credit to the photographer or source (a licence to use the supplied image is required). The advertorial will be differentiated from the rest of the site content by being presented under the ‘sponsored content’ section and it will carry a disclaimer at the end stating the non-involvement of the editorial department in the creation of the advertorial content. Good taste and judgment should govern all advertorial content.
The following are specific prohibitions on content:
- Plagiarism of content from other sources
- Defamatory or libellous statements
- Stereotypes and derogatory content regarding race, gender, age, religion, ethnicity, sexual orientation or social status
- Anything promoting illegal activity
- Anything promoting the sale of sexual services
- Anything that is inconsistent with University policies dealing with discrimination and harassment or contrary to provincial human rights legislation
Other prohibitions may apply and will be judged on a case-by-case basis.
The Editor-in-Chief reserves the right to refuse publication of any advertorial content.
You can download the information on this page as a PDF.
Sponsored Content Information Sheet