The London Police Service is advising that the London community ignore an email regarding a traffic violation with an attached link that asks the receiver to "view" the ticket.

According to the LPS, clicking on the link will allow the sender of the email to gain access to personal and financial information on the computer and in some cases a virus or malware is added to a computer. 

The LPS itself never emails people notifying them of a traffic violation. The scam was discovered after police services received numerous inquires from the public. 

Phishing scams have become increasingly prevalent. At Western alone, 12 to 15 email addresses are "harvested" daily from phishing scams, according to Jeffrey Gardiner, central information security officer at Western's Information Technology Services.

Police advise that the public "never provide personal or financial information to anyone unless you know to whom you are providing it."